Friday, October 21, 2016
Sunday, October 16, 2016
Renault compares features of its Lodgy car to that of a cheaper variant of Suzuki's Ertiga in a marketing brochure [COMPACTIDEA]
Friday, October 14, 2016
Samsung uses 'Quantum dot display' term to make it look like its TVs use sci-fi technology [COMPACTIDEA]
Quantum dot display has nothing to do with the 'quantum' of physics. Just a marketing term Samsung is using to steal the "wow" equity attached to the word 'quantum'. Samsung and Hyundai are two companies that - I've seen over the years - frequently resort to such cheap, unsophisticated, childish and overall deplorable marketing tactics. Chaos movie was also like this - it had no connection whatsoever to the chaos theory.
Sunday, October 9, 2016
Companies like Airtel now use the word free even for those things that are clearly paid [COMPACTIDEA]
Airtel says 3 GB data is free, when it's actually INR 100 per month. It's quite common to see Airtel using/misusing the word 'free' in its marketing material to refer to paid things. Doesn't look accidental - looks planned.
Update: Airtel says it's offering "free voice calls to anywhere in India", but there are two key problems:
- Only one of the two listed packs offers zero-charge calls to any network across India.
- These calls cannot be called "free", since in order to get them you have to recharge with a paid pack.