Renaming vitamins to ProHEALTH Vitamins doesn't make them any extra pro-health or any extra nutritious. If I label my drinking water as 'Hydrating Aqua', that won't make it any more water or watery. Ideally kids need to be taught right from school days to not fall prey to such marketing tricks. Equally importantly, use of such deceptive tricks should be made illegal and hence punishable.
The 'CBS News' story on this Google News section isn't actually linked to the actual story on CBS website, but to the Google+ post about this story. Shrewd, anti-customer, pushy, Microsoft-like, and overall in bad taste.